ELEVATOR Media works with press, promoters, labels, advertisers, and partners in a number of different ways. We label our content accordingly so our audience understands how our clients & partners were involved in the content’s creation. Each content label has been carefully chosen to clearly communicate and differentiate the origin, creation, and relationship ELEVATOR has with content published on ELEVATOR. All content published without a content label is independently produced, created, and owned by ELEVATOR Media.
Original & Curated Content on ELEVATOR
Content labeled as “Submitted” has been accepted via the ELEVATOR submission system. This differentiates content intentionally submitted to ELEVATOR, from content sought out by ELEVATOR editorial staff.
Content labeled “Premiere” is submitted content that has been published for the first time exclusively on elevatormag.com.
Promotional & Paid Editorial Coverage On ELEVATOR
Content labeled “Promoted” is submitted content, produced and paid for by the submitter, but approved by ELEVATOR Media. Promoted content is essentially a native, in-feed content advertisement.
Content labeled “Sponsored” is editorially independent ELEVATOR Media coverage of submitted content that is paid for by a non-advertiser and produced by ELEVATOR Media’s editorial department.
Advertiser Funded Content On ELEVATOR
Content labeled “Presented by” is editorially independent ELEVATOR Media produced content that is supported by a client’s advertising spend and produced by ELEVATOR Media’s editorial department.
Content labeled “Partnership With” is used to describe ELEVATOR Media content that has been co-created and co-approved with an advertiser and produced in conjunction with ELEVATOR Media’s editorial department. Advertisers may be involved in creating this content by placing their products into the content, collaborating on topics & themes before the content is produced or published.